Can we all just appreciate how Beauty Bakery is a small, indie brand yet they’re making such a difference and a STATEMENT with their products in the beauty industry? They didn’t follow the regular shade range categorization(lightest to darkest), they changed it and went dark to light. Such a simple change, but it never seizes to amaze me how something like that can make people feel included. It’s 2018 and makeup brands still continue to come out with 15 shades of beige. You can have 15 shades while being inclusive. 5 shades light, 5 medium and 5 dark-deep. If small brands can do it then big brands can do it too.

Ex: Tarte came out with 20 light-medium shades(or something like that) and 3 medium-dark ones. People with darker complexions should NOT have to wait, either come out with 30 inclusive shades or don’t even try.

Thank you Beauty Bakery for making a difference.

shockingpinkskies

yo ive been backing this company since almost the beginning. when i started buying their products the only thing they had was lip whips and their eye shadows, theyve come so far im so happy. i LOVE this company, ive bought their brownie dip, their lip whips, cake mix foundation, and an eyeshadow palette. havent been disappointed with a single product. PLEASE BUY THEIR STUFF!!!! vegan and cruelty free!!! the creator is black!!!!!! its an amazing company please support!!!!

Source: thequeenadwoa capslock